Josh Norris OCA logbook

For this task it asked me to create typographic representations that 'present both the word and a suggestion of its meaning'. The task does say to print out text on A4 paper and cut out the words but I decided to go one step further and create unique representations of each word individually. This was to push my creativity further. I began by sketching out ideas for each individual word in my sketchbook, for some I had multiple ideas. I then went onto develop the ideas further, some I was decided to draw out on paper and ink, and others I created digitally for reasons I will explain. The a is meant to be a tear drop and the whole word is on a curve to represent a frown. I wanted to create something in the negative space, so I chose a font where I could place the pharmacy sign. Becuase a pharmacy keeps us safe. I had to research what Sardonic meant but it means cynical and empty, so the idea behind this is that it looked empty inside. T

The history of typography is bound together with the history of language, since over a millennia ago the western alphabet we know today has been developing. It started out as drawings, letterforms and writing traditions from ancient Phoenician, Greek, Etruscan and Roman times. Typography has developed over time as well to create letterforms to suit the needs of the times. Typography refers to the mechanical reproduction of words through printing strictly speaking. Lettering though implies handwritten type, writing and calligraphy. It's easy to presume that we invented many of the developments in these technologies however it was ancient China and Korea who developed paper, movable type and printing presses centuries before Europe. Movable type: Movable type was a key development in the history of typography and it was invented by Johann Gutenberg when he printed a copy of the English Bible in 1455. Caxton was the one who printed the first English book however for Caxton there

The anatomy of a typeface: Differant letters are made up of differant shapes, this project really made me appricaite the work that goes into creating a typeface. This next part also breaks down the terminology and what makes up a typeface. This is very helpful as it allows me to talk about and describe typefaces with the correct terminology. Stem:  The main vertical stroke this can be thick and thin Crossbar:  Is the horizontal stroke on letters Serif:  The short line on the open ends of letters Terminal:  The end of a stroke that isn't a serif Ball Terminal:  Any terminal that is circular Open Counter:  Partially enclosed area of white space Closed Counter:  Fully enclosed area of white space Bowl:  A closed round curve There are also arms, ears, leg, feet, chins, links and brackets! Different Typefaces: Over the years typographers have developed ways of categorising typefaces into different families, these families have specific elements that set

Typesetting: Typesetting involves dealing with larger blocks of text as well as putting other typographic choices into practise. It is used fundamentally to create words out of type. The essence of typography involves legibility and readability . Readability is an ever present consideration. A common mistake is to assume that the larger the text the more readable. But this big question is, How do you make your designs more accessible to your readers?. This could be adjusting how many words you have in a line and the spacing between the words and the lines also what typeface you choose to use. Measurements: Type has its on unit of measurement. Originally it was the length of the whole block of metal on which the type was cast not the actual leterform. It is measured in picas and points 1 inch = 6 picas = 72 points = 25.4 mm Leading is the space between the lines of text, it is a term related to letterpress, where individual letters were set in rows of text with thin strips o

This exersise wanted me to design three differant pages using Lorum Ipsum. The first page was for an interview with a TV actor, what I did was collect a bunch of differant examples of not just interviews but differant styles of TV listing magazines. Because as much as they do follow some trends, there are differant overall styles to many of the magazines. Some are less formal than others.  After collecting some differant examples, I tried to find 3 differant typeface combinations within these designs, I knew that with the differant audiences there would be differant typefaces used. An interview with a TV actor in a listings magazine: These first few are using a bold sans serif font for the header, it appears most like 'Impact'. They then keep with that trend and use another Sans Serif font for the main body of text. Its a very relaxed and basic article. The majority of the text is alligned left, Although this does change with paragraphs and quotes. As