Typesetting

Typesetting:
Typesetting involves dealing with larger blocks of text as well as putting other typographic choices into practise. It is used fundamentally to create words out of type.

The essence of typography involves legibility and readability. Readability is an ever present consideration. A common mistake is to assume that the larger the text the more readable. But this big question is, How do you make your designs more accessible to your readers?. This could be adjusting how many words you have in a line and the spacing between the words and the lines also what typeface you choose to use.

Measurements: Type has its on unit of measurement. Originally it was the length of the whole block of metal on which the type was cast not the actual leterform. It is measured in picas and points
1 inch = 6 picas = 72 points = 25.4 mm


Leading is the space between the lines of text, it is a term related to letterpress, where individual letters were set in rows of text with thin strips of lead or leading set between the rows. They were then clamped together ready for printing. It is measured from baseline to baseline. Unlike movable type a computer allows you to reduce the leading very easily so that the lines can overlap.

It is often adjusted by eye, particularly for headings. Text is more readable if set to about 1.5 x the type size as a general rule.

Kerning: Kerning is the distance between individual letters, it is often necessary when you are working on large scale type where the gap between letters is more noticeable. Kerning is removing space between individual letters and letterspacing is the addition of spaces. Often both terms are found the the same tracker on a computer








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