Josh Norris OCA logbook

Exercise: Working for children This exercise wants me to first gather examples of imagery for children within different age categories. Remembering the research structure I used for my previous exercises I began first empathising with the age group. Pre-Reader : I gathered this would be 0-2 years old, within this age group everything needs to be very visual and a heavy focus on imagery. They also need to be easy to understand books in terms of the themes and concepts as they are being read too. Best books for 2-3 year olds   I used this website to do a bit of research into the types of books. These were the images I collected, I used the website but then also googled books designed for the age group, this allowed me to analyse the images and pull out the factors that make the book fit for that age group. I can then look further into the decision making that lead up to the illustration. First of a lot of the illustrations bend reality, they are not designed to be re

Exercise: Packaging This exercise asked me to produce a series of illustrations for packaging to be used for a new range of organic biscuits. The first thing I did was use Trello to map out an action plan. Trello really helps me to keep organised and stay on top of everything, it is even more helpful to break things down into small steps. I can then drag the smaller steps into a completed list. The first thing I did was do some initial research on current biscuit packaging, I have to say I was left rather uninspired. Lots of the big name brands use large images of their product or just recognisable branding for example Jaffa Cakes. Now whilst this is incredibly well developed marketing I looked to other sources for inspiration.  I went onto behance and I found this awesome sushi packaging. I love the bright colours and how everything is just so fresh and vibrant. The biggest takeaway for me is how well they have used the space, I love how the whole packaging

Exercise: Travel Guides I used Trello to develop an action plan for this exercise. To kick this exercise off I found this awesome "Thinking process" for designing, this is something that further helps me with creating structure to my research and design. Each step is key and helps to ensure you are solving a problem efficiently. Overall it was a really valuable tool especially the empathise stage, for this task specifically it helped me to decide on a target audience and consider what they require and how they would respond to my designs. https://www.youtube.com/watch?v=qyoZTUGzdGY I then went onto putting that into practice, this was a great exercise to do that in, there was a lot of flexibility within the parameters. Empathise: The first thing I did was understand the end-user of the travel guide, I wanted to get into their mind and understand the problem. The end-user in this exercise is Travel Fanatics, well this was kind of decided by me I could