Josh Norris OCA logbook

This task is all to do with branding which is a huge area of design that I personally want to break into, so this is was a great task for me. To begin I highlighted the key features of this task and the estate agents specifically. Chance Housing Association: - Demographic is first time buyers - Needs to be modern                     - helpful                     - welcoming to young people - They want their branding to be recognisable and reproduced in an array of publications and medians I largely focused my research on online estate agents, it doesn't specify if Chance Housing Association is, but I feel to have a massive impact on young people they need to have a digital presence and with the current shift towards online estate agents it would make sense for them to be one if they want to have the maximum exposure to a growing and predominately digital demographic. ...

For this exercise its all about information graphics and how they are specificily designed so that the information on them is easily identifiable and legible. Ive always loved the complexity of timetables and city maps. For example the london underground map is so complex but yet people can deciper the information because its displayed in an organized way. Also I also feel that a lot of the reason why things are readable is down to the choice of color, fonts and layout. These 3 things amongst others feed into it being a successful infographic.  I feel like the stand out feature for this infographic is the color choices, for starters the designer has chosen pastel colors which are innocent and gentle like the topic itself (babies). The second decision I think is the focus on illustrations, flat 2d illustrations like the ones here are almost considered icons. I think this works in this type of infographic because of how its meant to be asthetically inviting, people want to r...