Josh Norris OCA logbook

For this assignment I chose the book cover brief, I really enjoyed the other book cover tasks and thought it would be a lot of fun to create more. Penguin Books has asked me to design a new house style for a collection of books on design for children and young people. They are starting with three titles; colour, photography and typography. The designs have to be recognised as a series and also be appreciated for their own individual merit. The first thing I did was decide on the style I was going to create the book covers, on one of the other units I created a photo montage, my tutor really liked this style and I thought that It would be a good place to start with my book covers. I also wanted another theme that flowed throughout the covers. I had the idea of using decades and their defining characteristics regarding the theme of the covers. I chooses the 60s, 70s and 80s. This wasn't going to be all the cover was to include but rather just a background theme that helps connect t...

The French Hen exercise was all centred around branding, I had to re brand a French Wine/Food restaurant  The French Hen. The brewery wants to provide a sophisticated and relaxed venue for the discerning drinker. The brewery wishes to enhance its reputation and image as a respectable alcohol vendor. I knew I wanted to make the place modern and professional, I think that too often new French restaurants use the same theme and colours, my restaurant was going to be exciting and would make the 'diserning' customer curious.  I started out by sketching some possible logo ideas, I usually try to go outside the box with my ideas but with this company it needs to be related to a hen. So I started drawing hens and I really like the facial features of them, I tried to use just the basic features of a hen and add them to wine glasses and bottles. I also had the idea at the bottom to have the hen as a wine glass. On the next page I continued with the idea of using the features ...