Josh Norris OCA logbook

There is a small research point inside of Part 3 that wants me to gather work from my favourite graphic designers. I fell in love with a designer called Paula Scher, I watched a TED talk where she discussed how good design is serious not solemn. Which when I first heard this analagy it was very wishy washy however there is a lot of ground when it comes to it. She said that great design is random and spontaninous and not very often perfect. This is because the idea of perfection is subjective, serious design is the first of its kind and once it becomes a trend and other people replicate it, it becomes solemon. My aim with graphic design is too have fun and experiment and be spontanious. I think its very easy for young designers to fall into a trap of design trends and never really find their own originality. Although saying all this I find it difficult to be completely spontanious. Here is a couple of pieces from Paula's portfolio. The boldness of the designs is what resonates wit

Its been quite a while since my previous post but I've been busy working on my 2nd Assignment, this was one I was very excited for. The Assignment is called Thinking of you and requires me to create a range of greetings cards that are worthy of a card but isn't currently catered for. An issue that I thought of early was how I was going to represent the event because my cover had to represent my message visually. After I decided I was going to theme my cards around music, I had to decide the sentiment, originally It was going to be "You've listened to (Insert artist here) for the first time", however, the market for this type of card would be incredibly limited as unless you broadcast to everyone the first time you listen to Kanye no one is really going to know, let alone by you a card! The second idea was to have greetings cards for people that have been to a concert saying, "Hope you Enjoyed (Insert artist here)" This is the direction I decided to take