Josh Norris OCA logbook

Initial thoughts: This assignment was my favourite I've done so far, I had loads of motivation to sketch and so many ideas came to me to experiment with. I also really enjoyed the whole of this unit, and I think that helped a lot when it came to the end. The assignment firstly asked me to research type foundries, being a type designer takes a whole new level of patience and would drive someone like me to insanity. This little research task was interesting as it exposed so many talented designers. A type foundry is a company that designs and distributes typefaces, they are usually made up of many type designers that either work for the company or are freelance designers.  Adobe: Adobe has their own type foundries, however, Typekit is a company started by Adobe that partners with the worlds leading type foundries to bring beautiful fonts. These include Studios and Typetogether CanadaType: Canada Type is an independent type development studio based in Toronto, the...

Assignment 3 is all to do with Colour. I had to produce 4 posters for a specific colour. The colour I chose was Red. Inside the brief, it does say that you should choose a colour that means something to you, for example, 'golden brown' because you love beer. Now I do love beer, but I didn't really have a special colour. Red is my favourite colour, but not because of any specific reason just because I really like it. In the brief, it explains that the posters should celebrate the colour of choice and capture what the colour represents and any emotions it can evoke. The first thing I did was brainstorm what red represented, not only as a colour but in society as well as create a mood board I could look back on to keep on track whilst sketching. Now I didn't use many of the things on my initial mood board but it was helpful none the less. As you can see red is an emotionally intense colour, and from the previous exercise, I had a lot of information on red al...